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Copywriting Planner
Please complete the following form and one of our copywriters will be in touch within two working days.
About Your Business
In two sentences please describe exactly what your business does:
Now tell us the problem your product/service solves for your customer.
Which EXACT name do you want your business to be known as and where are you located?
Do you service any other areas?
What’s your biggest business problem right now?
What are the goals of your website? (Sell, get people to sign-up, send people to a physical store, etc.)
About Your Customers
What do your customers want most (affordability/reliability/quality etc)?
How do you give them what they want most?
Please imagine you could merge all of your customers into one typical customer. Please provide: Age, gender, location, income, car, how much they spend on average, why they like you.
If you’d like to attract a different kind of customer, please tell me the same answers but for the new customer.
What is your customer’s biggest problem?
What do people type into Google to find you? Please provide some two to four word phrases.
Please list the five to ten of the most important things you’d like to tell the world about your business.
About Your Brand
Compared to your competitors, how expensive are you? How fast? How simple? Where does your brand sit in your marketplace? Are you happy with that position?
What’s your favorite website for look/feel/tone of voice?
What kind of brand personality do you want your business to express? (serious/fun/youthful/mature etc)?
Are you going to be buying a search engine optimization (SEO) strategy? We highly recommend it to get your business noticed online.
About Your Advertising and Promotions
Tell us about your most successful sales technique to date. Have you had a brilliant promotion or used a great newspaper ad that worked really well? We’d like to know about it.
What’s the best offer your business has to attract more business online? (Eg. a free eBook/report, a competition).
What type of advertising, if any, have you/will you be using to promote your website? (Please supply copies.)
About Your Competitors
Think about your competitors, what do you do differently to EVERYONE else (and for the purpose of the exercise you’re not allowed to answer good customer service)?
Who are your biggest competitors? Please supply four web addresses
Is there anything that your competitors do badly that you do better? What do they do well that you can’t compete with?
How would your competitors describe you?
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